Fitbit is betting big on the Ionic smartwatch

Published on Author John

 The Ionic is a bit of a Hail Mary pass. The smartwatch represents years of R&D and millions of dollars in acquisitions converging into one product. It’s one the company’s CEO has been talking up months before its official unveiling, pointing to it as a sign that Fitbit has fight left in it, even as the wearable industry continues to contract around it. Read More

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